How many times have you read a book and fallen head over heels about it, blabbed on at all your friends about what a life changing experience it is, given it a pride of place on your shelf, then gone back to it a year later to find that, actually, you’re not that in to it? I’m pretty sure I’m not alone in this, and I reckon it’s the ‘lust and love’ effect.
You know, when you’re in the mood and you want something a little special to happen, and you pick out a book that looks like just the kind of thing you’re after, and then you project all of your good feelings on to the book and turn it into something its not, just so you can have a little literary fling. And of course, lusty, hungry encounters like that, filled with your own expectations rather than the…
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